How alcohol industry organisations mislead the public about alcohol and cancer

Published by: Drug and Alcohol Review,(March 2018) 37(3):293-303

This paper demonstrates how the alcohol industry has funded organisations that have misled the public on the links between alcohol and cancer. Three main industry strategies were identified: (i) denial/omission: denying, omitting or disputing the evidence that alcohol consumption increases cancer risk; (ii) distortion: mentioning cancer, but misrepresenting the risk; and (iii) distraction: focussing discussion away from the independent effects of alcohol on common cancers. Breast cancer and colorectal cancer appeared to be a particular focus for this misrepresentation.

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